What's That Noise?

Promotions is the Art of standing out. If everyone is going The $1000 Free Money Weekday Payday, then, do something like "K-Paige's Incredible Identity Theft Restitution". Or, if everyone is doing "The Secret Sound", do Power 96.1/Atlanta's "What's That Noise?" Because...it's a noise. And what is it? https://power961.iheart.com/featured/what-s-that-noise/

Your Remote Hook For The Next Two Weeks

Both WiLD in Tampa and FLO in Denver are offering backpacks loaded with school supplies as their incentive for people to come to events. And it works. Verizon just did a nationwide Customer Appreciation Day last Saturday.

Speaking Of Which I'd lobbed out WGMK in Philly and Froggy in Santa Rosa and their community service programs that get people off their butts and out volunteering with the station. From JJ Ryan - Our morning show has the 'KJ103 Community Crew' up until recently. They ...

Tinder Moments "Celebrities reading mean tweets" was pretty much toast in 2015. But NO ONE has had artists or entertainers who are rolling through to shlep a project, read creepy Tinder notices. The closest I've seen is when Amy Kaye at Y-94 in Fargo has done Tinder ...

"I Was Told That There Would Be No Math" Clifton had a theory, and I saw it work over and over and over again, that if you launched a station or morning show and went out and shook hands with 25% of the people in the market in the first 90 days, you'd be #1. Wired in ...

Clothing Optional Day At Work When Phil Becker was at Hot 107.9, the market was in the middle of a crippling heat wave. Dogs were literally sticking to sidewalks. So I suggested that they have the AC break and because of the insufferable work conditions, he waived the ...

A Group Contest Name That You Might Not Have Heard It's not "The $1000 Free Money Birthday Text", but what is? From Rock 96.9 in Fredericksburg. Sell. This. This was a random observation that Brad Michaels at 99.1 Hits-FM in St. Johns had on Thursday: on Monday's you ...

Branded Beers Before there were microbrews it was pretty difficult to do things like having your own station beer. But when I was just an intern at KGON in Portland (the station was a monster: #1 in Oregon and the #1 Rock station in the country based on AQH for that ...

Take With Several of you have done "Live With", which is a Canuckian contest that is fun and provides you massive exposure in the market and also a good use of digital and social networking. This is the Summer. People go on vacation. You should do "Take With" and have ...

Great Moments In Seasonal Marketing Promotions is the Art of knowing where the audience is, and going there. WiLD in Tampa has their Beach Patrol out every day because, in Tampa, that's where you're going to find the most listeners. In Hawaii, ditto. Sold and sponsored ...

Win $1000 In Cheese This is a 3 parter so try to follow along. When meeting with the morning shows we always cover character development and how you can look at great sitcoms and see how it happened. The 1st season of Seinfeld was kind of a mash up as everyone ...